Hi, I’m Madeleine and I never intended to save the planet – I was just a Mum juggling a busy life until my ‘lightbulb’ moment in 2018. But now, building an ethical and sustainable family business is so much more than just creating our beautiful organic and plastic-free products.

We had been asked as a family to take part in the BBC’s plastic challenge, saving our waste for just one week as a small glimpse into the amount of waste just one family can produce. We were already quite ‘eco friendly’ with reusable water bottles and shopping bags so I was interested to see the results. We are usually blissfully unaware of the amount of plastic and food waste we create and although we’ve all seen the vast piles of rotting rubbish in the media it’s not until you have to face your own rubbish square in the face that reality really hits home. The desperation I felt sat on the floor surrounded by mounds of plastic and rotting food will stay with me forever.

I created GoodToBee to help other families, just like us, save food waste and plastic with vibrant, beautifully designed products that withstand busy family life and empower people that their actions can be heard. On my own I am just one voice but together we can change the world, and with your help we are.

Family means so much


My lightbulb moment and a commitment to help other families just like us make a better future for our children and grandchildren

As a family we appear on BBC Breakfast TV as part of BBC Plastic Watch Initiative to help families be more plastic free.

We are asked to present GTB wraps at the Love Natural Workshop at London Olympia promoting Natural Sustainable Living.

GoodToBee is featured in the ‘Spotted’ section for up and coming New Businesses at Top Drawer, London.

We receive a personal letter and commendation from Sir David Attenborough.

“Your efforts go beyond those of many and I am truly in awe of such dedication”

Sir. David Attenborough 16/07/2018


We grow into a  team of 11 team members helping to support 7 Families | 11 Children | 7 Cats |2 Dogs| 9 Rescue Chickens | 4 Ducks!

We collaborated with Riccardo Guido, Finalist of the BBC Great British Sewing Bee S5, repurposing our primary production waste into new garments to highlight our concerns over fast fashion and inspire people to repurpose and recycle.

After The Christmas success we take stock literally as we now supply over 100 retailers Globally with outlets in Switzerland, Spain, Ireland and the UK.

Wonderfully our Social Media following has grown to over 10K but we decide to take on the massive challenge to meet as many customers face to face as possible attending festivals up and down the UK. By the end of 2019 we have reached an estimated 60,000 people helping to spread our message and support and educate customers on their journeys to a more sustainable way of life


We work with Award Wining Eco Chef Tom Hunt and the Octopus Publishing Group to help publicise his Zero Waste Manifesto and Book Eating for Pleasure, People and Planet

We decide to carefully curated our working partners seeking out those who truly reflect our ethics and values. We now have the privilege of working with Global Brands such as Thought Clothing. Within the UK we are exceptionally proud to be represented in numerous prestigious UK outlets such as Windfall Natural, Scottish Parliament and The Breckon Beacons National Park 

In response to the Global Covid-19 Pandemic we establish the GoodToBee  Community Face Covering Project. Utilising our skills and recourses we make and donate masks to those most in need, our most recent donation was to the Hope Centre for the homeless in Northamptonshire

We are delighted to announce that to support our amazing team through these difficult times and within our ethos to provide more than the minimum wage we are now an accredited Living Wage Employer



We become a 

Climate Positive Workforce

We become a Climate Positive Workforce

As a business and as individuals we decided to take responsibility for the environment in the most direct way we possibly could taking direct action against Climate Change and providing a legacy for GoodToBee and our planets future.

Through the tree planting scheme with Ecologi we support schemes to re-wild the beautiful British Countryside and further afield we are supporting tree and grassland replanting, solar power initiatives and water management schemes.

We are also incredibly proud that every one of our team members is now Climate Positive. This means we are offsetting their entire carbon footprint, including emissions from their home, personal travel, holidays, food, hobbies and more, by planting trees for their future. others where we can now and leaving a legacy to help tomorrow, because together we can do more We believe that it’s good to do good!

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